Of the multi-sector activity in the RSZZ region, the traditional crafts sector is a key, this sector is characterized by diversity and a specific regional know how as well as  enormous growth potential.
It should first be noted that the traditional crafts sector includes both the crafts of strong cultural content production and service crafts, that’s on one hand, on the other hand, generally, there is a high demand throughout the world for Moroccan art of living, cultural heritage crafts, for interior design and Moroccan fashion.
Of the multi-sector activity in the RSZZ region, the traditional crafts sector is a key, this sector is characterized by diversity and a specific regional know how as well as  enormous growth potential.
It should first be noted that the traditional crafts sector includes both the crafts of strong cultural content production and service crafts, that’s on one hand, on the other hand, generally, there is a high demand throughout the world for Moroccan art of living, cultural heritage crafts, for interior design and Moroccan fashion.

Conscious of the importance of this industry that generates many jobs and foreign income, the government has put in place a sector strategy for the commercial promotion of traditional crafts, 2015 Vision, which has two objectives :

  • An institutional objective which is to build up the brand image of traditional crafts and develop their reputation in Morocco and abroad
  • A business objective is to support the marketing of traditional craft products to increase sales in Morocco and abroad.

The "2015 Vision" aims primarily to :

  • double the turnover of traditional crafts with cultural content
  • multiply by 10 formal exports,
  • generate 4 billion dirhams of additional GDP
  • create 115,000 jobs and 100 to 200 companies with 15 to 20 major players.

Thus, this strategy addresses both large companies which constitute the future major players to the few SMEs based in the cities with a crafts tradition as well as lone Artisans, generally with a workshop where they work.

The component of vocational training occupies a strategic position in this program through the establishment of a training program, comprising of two training modes:

  • A residential mode, which aims to train 10,000 candidates by 2015. It is characterized by the provision of theoretical and practical education in one of 24 training establishments for a period of two years, through three levels of education in 27 fields of arts and crafts production;
  • apprenticeship training, focusing primarily on the practical part of the trade alongside artisans, for a period of 1 to 2 years depending on the trade, with the goal of training 51,000 candidates by 2015.

 

 

Over the last three years, the region has not only managed to retain its fourth position at the national level after Casablanca, Fez and Marrakech, but also increased its participation in the national turnover, which rose from 5% in 2006 to 7% in 2008.

In total, the turnover for the city of Rabat Sale has increased from 463 million dirhams in 2006 to 735 million dirhams in 2008, representing an annual average increase of about 30%, while sector exports have for their part reached 33 million dirhams in 2008.

The craft activities are predominantly those related to the garment (weaving, traditional clothing, embroidery, ..), the carpet, the wood work and that of pottery.

 

 
 
Réalisé par : Marit